Giving a free tan for first time clients in the bed of their choice is simply a numbers game, if you think you're losing money by 1st tan free, think again. If one out of fifteen clients purchase an intro offer after their free tan, that covered your cost for the other fourteen freebies and you've retained a future client. You don't get a second chance to make a first impression, look at the big picture and simply deal with the freebies, it will pay off. |