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Cheap flyers, made on your computer if you can. Make copies and distribute to apartment complexes, nail shops, gym, etc. Buddy up to the owners/managers of these places, offering staff discounts. Give free tan cards to hairdressers for themselves and/or their clients. Recruit teens to do the distribution for you, in an exchange for whatever is mutually beneficial for each of you, i.e. free month or lotion or whatever. Barter, barter, barter.
Not sure what your budget is for advertising, especially this time of year. How new are you? How big is your database?
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