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John from URI made a suggestion that I thought was great about lotion samples. He suggested that the ITA get all the vendors together to make an "ITA Bag" with samples of all the vendors products and you get one at the door of the trade show and no more. Punch out their badge so you can eliminate the problem of people getting multiple samples. It would save the vendors money, and ensure that everyone gets new products to try. As it is now, most upscale salon owners do not have the time and refuse to wait in line for 2 hours with the rest of the vultures for the privilege of trying a company's new products.
But I'm sure the ITA would be totally against that since that would be too efficient and deter salon owners from bringing hordes of their employees, sons/daughters/cousins and bums they picked off the street to get freebies. After all, their main selling point for the show is not to learn, but to get enough freebies to pay for their whole trip!
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[ This Message was edited by: Carla Plazas on 2002-11-12 13:40 ][ This Message was edited by: Carla Plazas on 2002-11-12 13:40 ]
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