tanTALK - View Single Post - How well does your salon sell indoor tanning products?

Soakinuptherays · 10-08-2002, 10:47 AM

How Well Does Your Salon Sell Tanning Products!

For years, tanning salon owners have asked me how much tanning lotion should I sell in my salon?

Lotion Performance Index (TM) :
Over any time period:

Take gross indoor tanning products sales for that period divided by your number of sessions during that same period = dollars of lotion sold per visit.

Example: $975 in indoor tanning products sold last week while you had 863 tanning session last week = $1.13 in indoor tanning product sales per session

So how do you measure up?

$2.00 or more per session is awesome
$1.75 to $2.00 per session is fantastic
$1.75 to $1.50 per session is great
$1.50 to $1.25 per session is good
$1.25 to $1.00 per session is fair
$1.00 to $.75 per session is poor
$.75 or less per session is bad

Measuring your employee’s Lotion Performance Index (TM)

Do you post the lotion sales for your employees on a daily or weekly basis?

I suggest that you post the sales results of each of your employees on a daily basis to keep them motivated to sell indoor tanning products.

I suggest you use this formula to figure out their results: Measuring your employee’s Lotion Sales Performance Index (TM) Total Lotion Sales Per Employee (Get this number from your employee lotion commission report) divided number of sessions during their shift equals Lotion Sales Performance Index (TM).

Use this method to let your employees know how they compare to other employees. It only takes a few bonuses and/or firings to get the message about why they should work hard to sell indoor tanning products to every customer.

I think you should post this performance index everyday, weekly and monthly. Then act to give your employees and incentive to be near the top and fire the ones that are constantly at the bottom!

What can I do with this Lotion Performance Index (TM) !

This information is very critical, you sell tanning sessions to pay for your overhead and selling tanning products for your own personal profits.

You should review your salons Lotion Performance Index for the last year, this year, every month, every employee, yourself, and then sit down with the figures.

Look for your strongest employees and why they are the strongest.

Who is the weakest and how can I work to make them better.

Are you getting better selling lotion or getting worst. What are the trends and how can you experiment to make sales better.

Some companies base employee incentive and termination’s over this index.

You should take it that seriously!

Knowing how you stand and being able to track performance is the key to improvement!

10-08-2002, 10:47 AM	#1 (permalink)
Soakinuptherays I love Derf!! Join Date: Oct 19 2000 Location: Tampa, Florida Posts: 1,454 Rep Power: 8	How Well Does Your Salon Sell Tanning Products! For years, tanning salon owners have asked me how much tanning lotion should I sell in my salon? Lotion Performance Index (TM) : Over any time period: Take gross indoor tanning products sales for that period divided by your number of sessions during that same period = dollars of lotion sold per visit. Example: $975 in indoor tanning products sold last week while you had 863 tanning session last week = $1.13 in indoor tanning product sales per session So how do you measure up? $2.00 or more per session is awesome $1.75 to $2.00 per session is fantastic $1.75 to $1.50 per session is great $1.50 to $1.25 per session is good $1.25 to $1.00 per session is fair $1.00 to $.75 per session is poor $.75 or less per session is bad Measuring your employee’s Lotion Performance Index (TM) Do you post the lotion sales for your employees on a daily or weekly basis? I suggest that you post the sales results of each of your employees on a daily basis to keep them motivated to sell indoor tanning products. I suggest you use this formula to figure out their results: Measuring your employee’s Lotion Sales Performance Index (TM) Total Lotion Sales Per Employee (Get this number from your employee lotion commission report) divided number of sessions during their shift equals Lotion Sales Performance Index (TM). Use this method to let your employees know how they compare to other employees. It only takes a few bonuses and/or firings to get the message about why they should work hard to sell indoor tanning products to every customer. I think you should post this performance index everyday, weekly and monthly. Then act to give your employees and incentive to be near the top and fire the ones that are constantly at the bottom! What can I do with this Lotion Performance Index (TM) ! This information is very critical, you sell tanning sessions to pay for your overhead and selling tanning products for your own personal profits. You should review your salons Lotion Performance Index for the last year, this year, every month, every employee, yourself, and then sit down with the figures. Look for your strongest employees and why they are the strongest. Who is the weakest and how can I work to make them better. Are you getting better selling lotion or getting worst. What are the trends and how can you experiment to make sales better. Some companies base employee incentive and termination’s over this index. You should take it that seriously! Knowing how you stand and being able to track performance is the key to improvement!