tanTALK - View Single Post - Need advice: Location for a new tanning salon

tataman2001 · 09-27-2002, 02:14 AM

Hello all,

I am planning to open a tanning salon. I need some advice reagarding to finding the right location for a tanning salon. I have three general questions about location for tanning salons:

1) Which group tan more? Affuent or less affuent people? The reason I am asking this question is because there is a theory that says less affuent people are more likely to feel less secure, therefore they tend to want to look better by using indoor tanning service.

2) What is the order of importance when selecting a location for a tanning salon?
a. Location should be in an anchored shopping center.
b. Location should be visible to the traffic.
c. Location should be close to a high school.
d. Locaiton should be close to a college.
e. Location should be close to a gym.

3) Are tanning salons the destination shops or are they "convinient" shops?

I basically found 3 locations for my salon. I would like to get some advice and different perpective on selecting the right location. Here are the locations I have found.

1) It is located near a big gym. This shopping center is at the corner of a very busy intersection. The shopping center is an older one. The only two negatives about this location is that the gym already has two tanning machine (standup). They are older machine and don't tan very well. The other negative is the average household income in the 3 mile area is only 65K/year. This location is available immediately, hence I can have my salon open before Jan. The rent is low. Less than 3000/month. Is it wise to open a tanning salon next to a gym which already has tanning beds?

2) The second location is not yet built. It will be available in Feb of 2003. It is an upscale, newer neighborhood. The average household income is 115k/year. The shopping center is anchored by a big grocer. The rent is high. It is about 5000/month.

3) The third location is in a newly built shopping center near a big gym and also Walmark. However, it is near a border of low income area (industrial area) and area with houses over 1M dollars. The rent is roughly 4500 - 5000/month.

In all three cases, the visibility for signage is very bad. The only thing I can count on is the traffic flow in the shopping center.

Which one would you choose if it was for you salon?

Any advice regarding this is greatly appreciated.

09-27-2002, 02:14 AM	#1 (permalink)
tataman2001 Join Date: Sep 27 2002 Posts: 21 Rep Power: 0	Hello all, I am planning to open a tanning salon. I need some advice reagarding to finding the right location for a tanning salon. I have three general questions about location for tanning salons: 1) Which group tan more? Affuent or less affuent people? The reason I am asking this question is because there is a theory that says less affuent people are more likely to feel less secure, therefore they tend to want to look better by using indoor tanning service. 2) What is the order of importance when selecting a location for a tanning salon? a. Location should be in an anchored shopping center. b. Location should be visible to the traffic. c. Location should be close to a high school. d. Locaiton should be close to a college. e. Location should be close to a gym. 3) Are tanning salons the destination shops or are they "convinient" shops? I basically found 3 locations for my salon. I would like to get some advice and different perpective on selecting the right location. Here are the locations I have found. 1) It is located near a big gym. This shopping center is at the corner of a very busy intersection. The shopping center is an older one. The only two negatives about this location is that the gym already has two tanning machine (standup). They are older machine and don't tan very well. The other negative is the average household income in the 3 mile area is only 65K/year. This location is available immediately, hence I can have my salon open before Jan. The rent is low. Less than 3000/month. Is it wise to open a tanning salon next to a gym which already has tanning beds? 2) The second location is not yet built. It will be available in Feb of 2003. It is an upscale, newer neighborhood. The average household income is 115k/year. The shopping center is anchored by a big grocer. The rent is high. It is about 5000/month. 3) The third location is in a newly built shopping center near a big gym and also Walmark. However, it is near a border of low income area (industrial area) and area with houses over 1M dollars. The rent is roughly 4500 - 5000/month. In all three cases, the visibility for signage is very bad. The only thing I can count on is the traffic flow in the shopping center. Which one would you choose if it was for you salon? Any advice regarding this is greatly appreciated.