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Old 09-09-2002, 04:59 PM   #5 (permalink)
Join Date: Jan 27 2000
Location: Topeka Kansas
Age: 65
Posts: 564
Rep Power: 22 Rich is on a distinguished road
We have been on a build up for the last couple of years in terms of adding upscale beds. We have added more high end VHR beds, stand ups, then HP and now sunless units. We will add a leg tanner in November. The reason we did this was simple. If we could position ourselves as a step up salon, a salon that was thought of at the top of the food chain when people thought of tanning salons we stood to make more money. Simple as that. The leg tanner is just a piece in the puzzle, no more and no less. Our volume is up a ton, our $/tanner is up a ton and every single piece we have added has more than paid for itself. We are waiting for delivery of our second sunless unit as we continue to push out the base beds and add more steroid units.

Then again, I could be wrong.
Rich is offline   Reply With Quote