| I'm hearing the words "I'm adding my own PL (Private Label) lotion line next year" from more and more tanning salon owners.
Why?
1. They tell me that they are becomming increasingly concerned about:
A. Online sales of "brand name" products.
B. Diversion.
3. The proliferation of "El Cheapo" lotions.
4. Rapidly increasing prices of "brand" products.
5. The "insane" increase in the "tingling" power of many of the "brand name" lotions.
2. They feel that their own PL line will:
A. Give them some "protection" from the above.
B. Let them make more profit.
C. Reward THEM for their lotion education efforts.
D. Establish their own label.
E. Let them decide the "price points" and "type" of lotions that they will sell.
I find it interesting that these comments mirror the reasons we added our own PL line almost 6 years ago.
Some questions:
1. IF you already have your own PL line, are you glad you added it? [Note: Our answer is YES!]
2. If you already have your own PL line, would you do it again? [Note: Our answer, once again, is YES!]
3. If you already have your own PL line, what advice can you give to those who are considering it? [Note: I will be posting some thoughts about our experience but I want to hear what the rest of you think first.]
4. Are YOU considering adding your own PL lotion line?
The "bottom line" reason (IMHO) for the rapid growth in PL lotions over the past few years is that tanning salon owners increasingly recognize that THEY must do whatever they can to protect their lotion sales!
Don
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