| Do you want to increase gift certificate sales?
Make them cute and display them. We changed the style of gift certificate that we were using. We started printing them on Cd inserts. I bought colored jewel cases from Office Depot. And now, we have them displayed in a cute basket on the front counter.
Everyone picks them up and comments on how cute they are. Our non-holiday season gift certificate sales have almost doubled.
We have also added a few to our lotion display to fill in any blank space.
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