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MJ · 03-10-2002, 05:22 PM

1. Location,Location,Location.

2. Lease negotiation is a must.
Buildouts, free rent, etc..these and more are available if you ask.

3. Choosing the decor, atmoshere that you WILL BE SPENDING ALOT OF TIME IN SO YOU BETTER LIKE IT! As well as not to be too girlie, or too stark. Themes are often over done. Try a gender friendly atmosphere.
guys get uncomfortable in GIRLIE salons.
LOL

4. Choose the right beds, research them and the companies. Having different levels of tanning can be an important part of your income.(upgrades)

5.Softwear choose one you are comfortable with try them all.

6. Pricing SHOULD be established before you open. Please do your homework.This is a large varible. It will make or break you.
After you chose your beds , check with your comepetitors and compare there beds to there prices. Most undervalue there tanning. YOU DON'T have to and SHOULDN'T. Just remember it is easier to go down then it is to go up.

7. Lobby/retail/waiting areas
Please be sure to have the room to grow. and if you choose to add a nailtech in the future. The lobby/waiting area should be comfortable and not an after thought. It is the first thing customers see when the walk And first impressions speak volumes to the potential client.

8. Merchandise/extra income, such as lotion, suits, what ever you carry make your choices wisely do not over order. check out trade shows, tips from other salons online or just see what your competitors are carrying.

9.Staffing, Hire sincere people well groomed At least at work Uniform shirts work well.Educate them on tanning , lotions and customer service,as well as the importance of cleaning. Simple rule "If it is dirty clean it"

10. Stay informed keep reading and posting on TanTalk. read the many threads/post and get more details on the topics listed above and many more from advertising to dealing with disgruntled customers.

Good Luck!!!
mj

_________________
"A small salon, but not for long"[ This Message was edited by: MJ on 2002-03-10 17:32 ]

03-10-2002, 05:22 PM	#1 (permalink)
MJ Join Date: Jan 21 2002 Posts: 3,060 Rep Power: 8	1. Location,Location,Location. 2. Lease negotiation is a must. Buildouts, free rent, etc..these and more are available if you ask. 3. Choosing the decor, atmoshere that you WILL BE SPENDING ALOT OF TIME IN SO YOU BETTER LIKE IT! As well as not to be too girlie, or too stark. Themes are often over done. Try a gender friendly atmosphere. guys get uncomfortable in GIRLIE salons. LOL 4. Choose the right beds, research them and the companies. Having different levels of tanning can be an important part of your income.(upgrades) 5.Softwear choose one you are comfortable with try them all. 6. Pricing SHOULD be established before you open. Please do your homework.This is a large varible. It will make or break you. After you chose your beds , check with your comepetitors and compare there beds to there prices. Most undervalue there tanning. YOU DON'T have to and SHOULDN'T. Just remember it is easier to go down then it is to go up. 7. Lobby/retail/waiting areas Please be sure to have the room to grow. and if you choose to add a nailtech in the future. The lobby/waiting area should be comfortable and not an after thought. It is the first thing customers see when the walk And first impressions speak volumes to the potential client. 8. Merchandise/extra income, such as lotion, suits, what ever you carry make your choices wisely do not over order. check out trade shows, tips from other salons online or just see what your competitors are carrying. 9.Staffing, Hire sincere people well groomed At least at work Uniform shirts work well.Educate them on tanning , lotions and customer service,as well as the importance of cleaning. Simple rule "If it is dirty clean it" 10. Stay informed keep reading and posting on TanTalk. read the many threads/post and get more details on the topics listed above and many more from advertising to dealing with disgruntled customers. Good Luck!!! mj _________________ "A small salon, but not for long"[ This Message was edited by: MJ on 2002-03-10 17:32 ]