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I have brought this up here before as well.
Just look at all the talk about "super beds".
If we are to not only survive but also prosper we must look at our business matters with a wise eye.
That we must not fall into the trap of some of our suppliers and competitor's and loose our credibility, you can't in most cases ever get it back.
What you do today will come back on your tomorrow, if you survive that long.
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