The more you educate yourself the better. If there are no other certified salons in your area, this would be a way to have a leg up on the competition.
I am the only certified salon in my town. My customers are being to learn there is more to tanning than someone just purchasing a tanning bed and selling visits.
Had a new customer call today and she's wanting a tan by her wedding end of December. After I gave her a brief explanation of how she could achieve her goal and talked about the lotions that could help with that she asked:
What hours are you there? I want to come in, but I want to be sure you're there so I can learn about all this.
You can also get your local paper to do a feature article on you when you get your certification. I wrote my article and took it to the paper along with a picture when I became certified. |