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Another clever way to get your name out there is through sponsorship and donation. You sometimes have to be clever about this. Ever see the cars that the Homecoming Queen ride in during a parade? How many of you have an old vette or a souped up snazzy classic truck? Put a salon banner on that and offer to drive her in a parade (or her runners up).
How about Adopting a section of road in your township. Then you can also let your tanners know that you and your staff keep that clean. Do you belong to the chamber? When is the last time you participated in a chamber event. What about the local municipal park? Notify the paper that your salon (and maybe incorporate a few other businesses, the car dealership, the hardware store) will be cleaning the park this Saturday. Anyone who comes to help will get a coupon for a free tan (dealer gives out car washes, the hardware store whatever). Get your staff involved... let them know you can't pay them for their volunteer work, but reward them in other ways. Give them lotions, an upgrade tan, buy them a pizza dinner... whatever!!
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