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(How's that for a "Subject" John?)
Okay folks... as I talk to salon owners who have no money this time of year for marketing, what can you do to still get your name out there? Especially those of you who are waiting for that new 2002 phonebook to come out!
Trade your service (tanning, hair, nails) for advertising space. I love Melissa's idea for bathroom stall doors. Especially in area's with a lot of Taverns, bars, nightclubs, etc. Meet with the owner, have a professional proposal drawn up and recommend putting nicely printed signs (you can do them on your computer) on the inside of the stall door. Offer so many free tans or a tanning and nails package to the owner, owner's wife, daughter, husband, significant other... They might not have the cash to want to tan or have their nails done right now. But it's a beauty of an exchange. Get ads on placemats, in windows (include a tear off coupon) or any place else you can think of. How much fun it would be be to run a promotion that says "$1 First Time Tan for anyone who says they say this ad in McGregor's Pub bathroom!"
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